Episode 24

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Published on:

10th Aug 2022

Chris Gray on the Intersection of Marketing and Psychology

01:50 Art and Science of Marketing

04:56 The Role of Intuition 

08:00 How to Address Blindspots and Biases

10:20 When to Rely on Intuition

13:24 Misconceptions of Marketing 

17:02 Our Brains are Ignoring Machines 

19:11 The Truth about Today’s Attention Spans

21:32 How to Develop Deep Consumer Insights

22:45 The Creation of Shopper Passports

25:20 The Power of Observation and Intuition

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About the Podcast

It's a Customer's World with Andy Murray
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

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Walton College