Episode 42

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Published on:

30th May 2023

Katie Hotze on the Future of Grocery Shopping

In this episode of It’s a Customer’s World Podcast, Andy Murray is joined by Katie Hotze. Katie is the CEO & Founder of Grocery Shopii, a Charlotte-based tech startup that uses machine learning to fuel online grocery shopping. With over 20 years of experience in digital marketing, data analytics, and business strategy, Katie was able to turn a personal frustration with online grocery shopping into a nationally-recognized retail tech disrupter that’s rapidly expanding in North America.

In their conversation Andy and Katie explore the problem she is solving for consumers and retailers, the power of shoppable recipes, the impact of generative A.I., what is next in the world of retail technology, and much more.

Questions and Topics

02:25 What led to the creation of Grocery Shopii?

06:10 How did you know you had a customer problem worth solving?

11:00 How big is the space for shoppable recipes?

15:30 What makes Shopii standout?

21:38 Special use cases for Shopii

24:40 What impact has this had for retailers?

31:24 How do you see generative A.I. shaping the future of shopping?

37:22 What is next for Grocery Shopii?

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About the Podcast

It's a Customer's World with Andy Murray
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

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