Episode 5

full
Published on:

1st Feb 2021

Larry Thomas on Customer Centrism Starting with the Human

Continuing in the conversation, Andy and Larry turn to the topic of agility, and Larry describes the role and challenges of becoming agile, the related need for speed, and the role of creativity. He also explains the interconnection between customer experience and employee experience, before Andy shares questions for Larry from some Walton College students. Larry fields questions about data privacy, the new focus on meeting customer needs, the “decade of the home,” and Accenture’s practice of hiring college students. Finally, he offers advice to graduating college students to give them hope as they look to begin their careers.     

Key Takeaways:

0:42 - Andy introduces his guest, Larry Thomas

1:51 - Discussing Larry’s job and professional journey

3:09 - Customer centricism’s impact on Accenture

6:42 - Introducing the concept of “need states”

7:16 - Challenges to making a company more customer centric

9:44 - Today’s data and how to think about it

13:21 - Agility and moving toward digital shopping

16:56 - Introducing the topic of creativity

19:10 - Employee experience as a precursor for the customer experience

24:18 - Questions from students — starting with one on privacy concerns

26:53 - The push to meet customer needs

29:14 - Discussing the “decade of the home”

34:45 - Accenture’s hiring

37:09 - Larry’s advice for graduating seniors

Links:

Learn more about Larry Thomas.

Learn more about Accenture.

Learn more about Andy Murray.

Learn more about the “It’s a Customer’s World” podcast.

Learn more about the University of Arkansas and its Customer Centric Leadership Initiative.

Learn more about the University of Arkansas’s business school, Walton College.

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About the Podcast

It's a Customer's World with Andy Murray
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

About your host

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Walton College