Simon Miles & James Beck from The Coca-Cola Company on Collaboration Between Brands & Retail

What has the evolution of shopper marketing looked like? How do brands like Coca-Cola enhance the customer journey? What will browsing behavior look like with online shopping? Two Coca-Cola executives, Simon Miles and James Beck take on these questions and more in this episode of It’s a Customer’s World podcast. Simon is the Vice President of Global OmniChannel Commercial Strategy, he leads the ecommerce relationship between Coca-Cola and Walmart International. James is a Global Marketing Director supporting Walmart’s International division where he creates and advances global strategic initiatives such as FIFA World Cup, Olympics, Gaming and eSports. Both James and Simon have tremendous experience and passion with customer centric leadership and they discussed at length the importance of the customer experience, for both retailers, brands and what it means internally for employees as well.