Episode 36

full
Published on:

28th Feb 2023

Ted Wright on Word of Mouth Marketing

Andy Murray is joined by Ted Wright who currently serves as CEO of Fizz, a global leader in Word of Mouth Marketing. Ted is recognized as a top thought leader in the space and has won numerous public speaking awards for his talks on Word of Mouth Marketing.

In their conversation, the two explore the power of WOMM, key differences between an advocate and an influencer, misconceptions around measurement, and much more.

Topics and Questions:

01:14 Guest Introduction

03:32 When did you first see success with Word of Mouth Marketing?

07:00 Re-igniting the Pabst Blue Ribbon brand

14:40 The connection between advocacy and culture

17:22 Misconceptions around brand advocacy 

25:12 How advocates differ from influencers

28:35 Taking on attribution in WOMM

35:46 Ratings and reviews

40:06 How you can learn more about WOMM



Next Episode All Episodes Previous Episode

Listen for free

Show artwork for It's a Customer's World with Andy Murray

About the Podcast

It's a Customer's World with Andy Murray
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

About your host

Profile picture for Walton College

Walton College