Episode 34

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Published on:

6th Dec 2022

The Future of Media with John Sheehy

Andy Murray is joined by industry expert, John Sheehy. John has over 30 years of experience in media and technology and recently served as Global Brand President for Starcom Worldwide.

Their conversation addresses how the emergence of retail media networks will shape the media industry of the future, and wraps up with John sharing sage advice to graduating seniors.


Topics and Questions

00:00 Welcome to the show

00:50 Guest introduction

04:10 Characterizing the change we see in media today

06:13 How have clients adapted to a changing retail landscape?

08:09 What challenges do new brands face in terms of discovery?

12:20 Are marketing fundamentals still relevant today?

15:01 Any advice to mid-tier brand CMO’s?

18:23 What is New Road Capital?

23:29 Where do you see opportunity in an emerging RMN space?

27:36 The importance of collaboration

30:09 Questions from Walton College students

30:33 Leveraging varying expertise to take on new challenges

35:14 What moment in your career has refined you the most?

36:45 How early did you know what you would be passionate about?


Show Links

John Sheehy: https://www.linkedin.com/in/john-sheehy-a97b1275/

Andy Murray: https://www.linkedin.com/in/andrewlmurray/

CCLI: https://www.linkedin.com/company/customer-centric-leadership-initiative-sam-m-walton-college-of-business/

bigQUEST: https://www.bigquest.com

New Road Captial: https://newroadcp.com/

RMN White Paper: https://tinyurl.com/ymjaxuch

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About the Podcast

It's a Customer's World with Andy Murray
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

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Walton College