Exploring Data & Insights in an Evolving Retail Space with Michael Ellgass

The democratization of data is changing the retail landscape. Michael Ellgass, EVP Retail Marketing Solutions at IRI, discusses how insights teams need to adapt to meet the demand for data.

Questions and Conversations:

01:33 Guest Introduction

02:22 Where does IRI come into play for most companies?

03:59 How does the RMN trend play out from a data/insights perspective?

05:33 What challenges are retailers having to work through to get good customer data?

07:32 How do you get to insight as opposed to having an abundance of insights?

09:14 What are you learning about the ability to predict human behavior?

10:25 How should the customer be viewed from a measurement standpoint?

12:23 How do we simplify challenges related to attribution?

13:58 How has the technology evolved around attribution and market mixed marketing?

15:55 How do you view the value of the traditional sales funnel in today’s environment?

17:30 What has surprised you working in the data industry for the last 7 years regarding the consumer?

19:44 How important is storytelling alongside the ability to find insight?

21:47 What do you wish you knew in your career before being exposed to the importance of data and insights?

24:00 Has there been a trend towards treating customer-centricity as the true north?

25:51 What would you say to a graduating student that is looking to join a data and insights company?

28:29 How has the demand for insights and talent evolved?

30:43 What questions should senior executives have on their mind regarding data?

33:28 Any final thoughts for graduating seniors?