Episode 28

full
Published on:

18th Oct 2022

The Basics of Retail Media Networks with Chris Perry

In this episode of “It’s a Customer’s World” podcast, host Andy Murray is joined by CPG and E-Commerce thought leader, Chris Perry. Their conversation provides education on essential terms to understand in the emerging space of Retail Media Networks.

Listen in to learn about the following terms and concepts in the context of Retail Media Networks:

03:17 RMNs

05:40 On-Platform

07:30 Off-Platform

11:30 PDP

13:34 Digital Shelf

15:36 DSP

20:15 DMP

22:15 Trade Desk

24:45 LiveRamp

28:00 First-Party Data

29:25 Clean Rooms

33:55 Segmentation in Retail Media

42:45 CPM

45:10 CPC

50:15 ROAS

50:52 ACOS

53:33 IROAS

56:33 Last Touch Attribution 

57:16 Multi Touch Attribution

58:20 MMM

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for It's a Customer's World with Andy Murray

About the Podcast

It's a Customer's World with Andy Murray
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

About your host

Profile picture for Walton College

Walton College