Episode 26

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Published on:

4th Oct 2022

Exploring Retail Media Networks with the Walton College of Business Research Team

00:46: Introducing the Retail Media Network research project

01:40 Getting to know the Walton College of Business research team

03:00 Why the Walton College of Business is invested in RMN research

08:15 The promise of Retail Media Networks

15:20 The reality of Retail Media Networks

28:28 The future of Retail Media Networks

36:00 How industry experts view the current and future state of Retail Media Networks

DOWNLOAD THE WHITE PAPER HERE:

Realizing the Promise of Retail Media Networks


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About the Podcast

It's a Customer's World with Andy Murray
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

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Walton College